The most important thing I learned from this segment on attrition is that Academic Erosion and Academic Stagnaion are the strongest specific influences on attrition. Feeling like you are unimportant and have hit a dead end changes the perception for the student on the school's committment. 

I've learned it is important to do the right things, the right way, right place and right time. Timng is everything and when students are making decisions that wil impact their lives, they want to make sure they are selecting a College that will help them aachieve their goals.Students want a clear understanding of how the classes will work and build on each other. They want to see how the classes will help them and feel respected throuh each step along the way. Everyone on campus is responsible in some way for retention and contrivutes to the campus success.