Taking criticism and using that to build your company to be even stronger is what makes a good company into a great company. 

It is also good to treat your employees with the same positive attitude that you would a customer, because that creates a good workplace environment. 

It is important to manage how your customers or students are interacting with your business. You need to ensure that every way that students can come in contact with students is organized, and that students are always met with a good attitude and in a professional matter.

Customer service has changed drastically over the past several decades. We must be willing to evolve along with it if we hope to maintain a positive relationship with our students/customers. It is all about being willing to progress and taking in to account what the level of customer service should be based on today, not yesterday.