Has anyone read anything about the impact that satellite radio is expected to have on lead volume driven by radio?

What experience have other people had with using software to facilitate the media buy?

Does anyone have quantitative data for the trend that seems to point to the decline in newspaper subscriptions? In one of our markets, we are down to a single daily paper. Our cost per lead for this channel is rising.

Does anyone have quantitative data for the trend that seems to point to the decline in newspaper subscriptions? In one of our markets, we are down to a single daily paper. Our cost per lead for this channel is rising.

We have recently invested in Prizm analysis of our markets and we have found it to be somewhat useful. Does anyone have some experience with using Prizm codes for media buying that they would like to share?