I’ve recently begun helping my daughter’s private elementary school update some of their marketing practices. Through this process I’ve run into a lot of “that’s what we do” or “well that’s very similar to what we do” comments from the people that have managed the PR efforts for the school for the last 15 years.  To add another layer of context to the management of their PR, the PR managers are the Principal and the Secretary of the school. No one that contributes to the PR strategy has any experience in marketing, sales, pr,… >>>