Professionalism and integrity  represent more than just yourself, you're representing the institution. Adhering to ethics and policies will help maintain a standard that is smooth and comforting, letting the perspective student feel they ae making the right choice.

Accuracy in advertising and marketing for students fully understand what they're getting into. Highlight the benefits of the institution rather than talk down on others.

It is imperative to be accurate and honest with all information with perspective students do not deceive or induce them to enroll.

Accuracy and honesty, integrity, with perspective students is paramount. It reflects on the institution as a whole and can have federal level penalties for knowingly providing false information. If you are unsure of the answer, it's best to say that you will look into the matter and get back to them, when possible, with accurate information.