Providing the incorrect information to a student can cause them to lose trust not only in you but in the school and can cause long lasting damage. 

Ensure that all information that is provided to the student is factual and cannot be misconstrued. 

Do not use superlatives like best, fastest, etc.,. stick to the facts not fictions. 

Although the institution that the potential student is coming from might have accreditation it does not mean that the receiving institution will accept those credits it as it's at their discretion.

The Triad must be adhered to in order for any institution to succeed. 

It is important for and institution to be transparent, for the education being offered to be held at the highest of standards, and to always remain in compliance so there will be no question of integrity.