Build a relationship is the key to take care of the students and gain more engagement. 

Challenges represent an opportunity for the admissions professional to provide resources to students.

When you decide to  incorporate the overall focus, attributes and benefits, relevant points of difference, and program knowledge. You made the difference because the framework is the way to preparing for the value presentation.

The value proposition is the most powerful tool to engage a prospective student.

Definitely, I agree whit this phrase:  Students don't buy education. They buy a belief of how education will benefit them. In that case, the value proposition can do the difference and help us to building a better relationship in the admissions process.