What specific criteria do you use to evaluate a potential advertising partner? What qualities and competencies would you look for in an advertising agency?

What are some creative or "out of the box" solutions you have implemented to effectively market your programs while working with limited resources?

As the advertising plan is rolled out and the start approaches, what process would you follow to ensure that your team is on the same page as the advertising plan and understands their accountability?

Budgeting information can be very specific – right down to the cost per lead. What factors do you consider when putting a specific and realistic advertising budget together?