I use case studies in my Introduction to Management class. Initially, the student are unfamiliar and uncomfortable with the case study way of learning. I explain to them that in my MBA program, this is how I learned. Then I explain that companies want people with critical and analytical thinking abilities. As time goes on, they adapt to learning throught case studies because we use Starbucks, McDonald's and Dunkin Donuts competing for coffee sales. They love this discussion and they become proud of themselves of the level of sharing and learning that they are contributing to the entire class.

I try to have many real world examples for my students. I tell many of my own professional career stories to help them.