Admissions is organically a "sales" job simply because there is a product involved. However, the retention issue you bring up has to do with the ethics and morals that schools admissions teams must adhere to. It is the transparency that turns into retention of the students. No surprises means the student had no false expectations based on their tour of and interview at the school prior to enrollment.

Being new to the educational system and the admissions department is a bit information overload. The opportunity to walk myself throught the Max Knowledge course at my own pace and test myself along the way was extremely helpful. There are still some specifics that I need to obtain in regards to my specific school but I have the core to build on now. I too am proud to know that my school values proper placement of the students.