To retain students the school and all its staff must have 100% buy in commitment to the job at hand. Students don't magically stay in school. The fears they have are real and staff and faculty must be aware of what takes place within a new student starting. Being committed and taking ownership for all of us in the school industry is key to keeping students enrolled in school. Talk is cheap, best practices must be implemented on a daily basis without fail to ensure as many students stay in school and who feel they're getting their money's worth.