Which channels do you typically use Suheily - are you more focused on the Interactive side than Traditional Media?

I agree the marketing strategy is extremely important. What are the main areas of focus for your school? Is admissions kept in the loop on what the strategy is?

We have been seeing social media adding a lot of value on the retention side. When a current student has a bad day or experience and the schools sees that and addresses it via social media it has helped to save that student as well as show others how the school responded. Glad you are utilizing that channel!

Have you had success starting a dialogue with prospective students via social media or does that appeal to current students more?

What direct impact do you believe, if any, does a school marketing campaign have on admissions sales? Does your school "brand itself?" If so, what effect does your school brand have on enrollments?

What are the major components of your department's or school's marketing plan? What process does your school follow when putting its marketing plan together?