Where, if anywhere, can I find statistics on lead effectiveness between various publications? For example, the workshop stated that there is a greater success on lead generation with employment publications compared to daily newspapers. My experience shows that employment publications are a complete waste of resources, whereas the newpapers generate adequate leads.

Are there typical guidelines for contracts with the major television stations, such as: Quarterly, Monthly, Weekly, etc?

If the Radio CPL is dramatically higher than television, as stated in this workshop, why do schools/businesses bother with Radio marketing?

What are the key items to include in a Media Kit and what is the best format to use?