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A school can choose any marketing strategy it thinks will work, as long as it follows the rules for Fair Consumer Practices. The marketing plan also depends on things like the school’s budget.
If you work in admissions at a school in Florida, there are some important rules and good habits to follow.
Here’s a quick guide to help you stay on track and do your job well.
To do your job right and stay in compliance I would do these basic things.
Know the Rules – Understand what the Florida Commission expects.
Understand the Catalog – Know what’s in it and where to find things.
Follow Admissions Requirements – No shortcuts. Every requirement matters.
Be Honest About Jobs & Licensing – Tell students what they really need to know.
Don’t Make Promises… >>>
Admissions requirements must be consistent across all materials (catalog, enrollment agreement, website).
Be well-informed about your institution’s programs, policies, and services.
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