It is always important to maintain high standards of ethics in the work environment. For students, faculty, and staff, alike. 

Prospective students come from a variety of backgrounds and it is good to get an idea of how to handle certain, specific situations.

I have learned to always be truthful when communicating with prospective students. Stick to facts rather than opinions seems to be a smart choice. 

I have learned to respect state and federal regulations when contacting potential students regarding their enrollment at your institution. Make sure to have a good understanding of the "Do's and Don'ts" in higher education.