Do you think it is wise to use the the school's web address in your radio creative or should you just repeate the school name and phone number numerous times? I understand that visits to the web site would probably be counted as internet leads and not radio leads.

Say we place a buy with a frequency of 3 spots per hour. Do you suggest to run the same commerial three times in one hour or run three different spots in one hour? Which do you find works best for you?

Have you had any experience with running island positioning ads? Is this a good way to get your ad noticed at a cost effective price?

What is your opinion about placing a schedule on satellite TV (Dish Network)? In my experience, I have found that it is hard to negotiate a schedule and that you are forced to buy a specific "package" that is supposed to target your demo. I would appreciate any advice on how to better place/negotiate a schedule for satellite TV.