It is important to be well versed in the schools departments and how the organizational flow can effect and support the student from enrollment until graduation. an advisor should know which department is best suited to help a student in whichever area they need. Even if you cannot or do not know the answer, know who in the organization is designated for that (whether FA, AA, Student Services, etc.).

The student experience, when they are active students, is important to understand for both marketing and admissions purposes. What are the strengths of your institution, and how potential students can be a good fit for the school. Being an informed advocate to make sure the school is going to be the right fit for students, and to promote the positives of the learning experiences at your institution. 

It is important to be an expert in your institutions policies, rules, and regulations to thoroughly prepare students for their college experience. It is also expected to be well-versed in state and federal regulations as well, to make sure you and your institution are in compliance.

Having been in admissions for a few years, working with high standards of compliance and integrity is vital to ensuring the student experience. The student needs to understand the expectations of their college program and institution so they can make the best decision for themselves and their families. As admissions reps/advisors, we should take pride in preparing a potential student to become successful students. Successful students creates a successful educational environment, which in the long run will not only improve an institutions reputation, but contribute to making a long term profitable business.