As an admissions representative, it is important to understand your institution's marketing and advertising practices and be familiar with the marketing plan.  Also, to stay on top of changes that might occur in the marketing/advertising efforts.

It is important to have a framework in place as an institution of higher education so that enrollment personnel understand and are able to follow during the enrollment process.  The applicant must be fully informed and understand all the information needed, from degree program to costs involved, financial aid opportunities, etc. 

In this module I learned that it is very important to stay up to date on regulations and policies that govern institutions so that as admissions agents, we are able to provide correct and timely information to prospective students as they consider their college choice.