Help prospective students make informed decisions based on the information you have covered. Always be supportive of the student's decision to maintain trust. It is the professional's responsibility to turn a referral into a lead.

Use emotional intelligence when facing enrollment challenges.

It is important to ask questions to learn what events lead to the student's unique situation.

Prospective students are shopping schools in different ways because they have more tools than ever before. It is important to develop a rapport early on to make a good impression and increase the probability of enrollment.