Every single person at this institution has a role in providing customer service. This means we need to be mindful of how we present ourselves and continue to maintain a positive and enriching environment for the students with every interaction. 

Customer service is key to being a successful company because now matter the cost or quality of the product, if the service is poor, there won't be repeat customers. And this pertains to educational institutions as well. There's value when students who feel heard, seen, taken care of, supported, and trusted.