Basically use every tool at your disposal to become well versed in the opportunities, requirements, and procedures of your institution so that you can better guied, educate, and ethically incentivise prospective students.

Meticulous Preparation seems to be most important regarding enrollment paperwork. And then also of course where the completed forms need to land to acurately and effectively record and store information and agreements. 

I have learned the importance of keeping a complete and continually updated Admissions Binder as a reference and tool in the admissions process.