when I started in this industry in 1980, it was commonplace for Admissions Reps to use the "takeaway" approach. it was like offering a baby a lollipop and when the baby reaches for it, pulling it back. Phrases like "if I decide to submit your application" or "if you are lucky enough to get accepted" were commonplace. People aren't stupid. They realize that they have choices. the last thing that you want to sound like is a salesperson. Avoid these timeworn cliches and come accross in a sincere manner and not only will you and your school be successful, but… >>>