Developing new programs is not as easy as just selecting one. You have to be able to show data the need for a new program and the benefits it bring to your overall program.

I find that researching your program specific niche and doing a feasiblity study is crucial and not just look at your competition but what you can do better within your purview. Also, to be fully aware of what the price you are offering based on your demographics to see if they can afford.