The following rule clearly states that licensed agents cannot be referred to as counselors. Are there any rules (or should there be) that preclude full-time, on-campus admissions staff members from having the title Admissions Counselors? 6E-2.010 (13) All licensed agents representing an institution shall be called agent, admissions representative, sales representative, or field representative. The terms counselor or advisor, or modifications thereof, shall not be used by agents. Thanks!