I learned that although student services are regulated and required to be offered, schools can go beyond the minimum number of services and offer more. That highlights the need for admissions representatives to understand what their institution specifically offers rather than relying on general knowledge and assuming that all institutions will contain the same services. There are a variety of ways to advertise your school and it is important as an admissions rep to understand the schools marketing strategies to know the value it beings to the school to help with marketing success. 

It has been very interesting and instructive. I have learned numerous terms and concepts that I was previously unfamiliar with, and I have also improved my skills.