Being present and knowledgeable, having a checklist will assure that you are on target. Be sure to be updated with changes as you and your institution can and will be held accountable 

It's great to be knowledgeable about marketing and where leads are coming from, and best practices so you can follow the pipeline. Marketing is imperative to the growth of your institution. 

Being knowledgeable and well informed in the admissions process is key to staying within compliance. It will also assist you when your interviewing and questions are asked by perspective students and their families. Have a check list so the paperwork and interview process can go smoothly. 

As an Admissions Represenitive, it's imperative that you know the rules and regulations of working in admissions and perspective students.