What is a good way to blatantly describe to students the difference between Instutional / Regional / National Accreditation & how it will affect their employment post graudation?

I have found that marketing a school has been most beneficial (from what I have seen) both by Radio Advertisement as well as online. Radio is always a leeway into getting the word out about a new program, or a school itself. People are always driving & a majority of the time have their Radio playing while doing so. While potential students are at home - they typically utilize online search engines. I believe the best way to market out is to point something out about the school / institution that differs from other surrounding schools.

As an Admission Rep - It is important for students not only to inquire if the current school they are deciding to enroll in is accredited, but also if they are planning on submitting transfer credits - if that institution is accredited as well.