Internal customer service creates an environment that students and future students will see. This leaves a lasting impression and can give the students confidence. This can be achieved if we utilize the 5 internal touchpoints. 

Evaluating touchpoints regularly is important because it allows is to consistently evolve in how we reach our customers. This includes not only our internal customers but our external as well. 

It is really in the best interest of the business and consumer if we strive for the best customer service. Not only does it offer a service or good that the customer is pleased with, but it also builds retention which helps the business. This is key in building a reputation that consumers and employees can count on. We must constantly be open to the evolving world that allows for us to meet the customer where they are by offering more solutions and pathways to extend that good customer experience along.