Most of my customers find my company through our website. We have a form which they can complete if they are interested in our program. Often - the prospective student does not want to provide a telephone number - so email is my only option. What I have taken from this lesson is to avoid the typical emotion icons which are frequently used in casual conversation. My own experience has taught me to keep information brief and organized. Long email messages seem to lose the interest of the reader - and potentially lose the opportunity to earn the business.

The very nature of our business is to bring technology to the work place. One of the ways we do this is to educate students on how to move away from paper and store documents in databases. Is is possible and realistic to have the forms maintained in a database instead of maintaining filing cabinets full of papers?

As I go through this program, I am learning the different items which should be included in the resource notebook. So far, I've discovered the Section 6E rules should be included in addition to the Organizational Chart. Should items such as the catalog and enrollment agreement also be included in the resource notebook?