I learned about that new THINK acronym to encourage clients to reconsider and reflect on what they are posting online. I think this will lead to more intentional action. I plan to share this with my job seekers during one of the orientation sessions I'd like to start.

I learned that students really need to buy into the idea of being a business that they need to market. Without that as the baseline, we'll be having different conversations. Instead, significant attention should be placed on personal branding. I plan to incorporate this conversation into my standing personal narrative sessions to help students arrive at their unique value add.

I learned that explaining the value of and implementing KPIs can help job seekers focus on what they can control and might mitigate some of the emotional aspects of job searching. I plan to bring this sort of job search planning into the orientation program I'm creating.

I learned that companies are already tracking things like candidate influence, sentiment, and career scores based on data collected from online activity and engagement. This was eye-opening because it can lead to companies making early judgments about candidate fit. Advising clients about how they interact with social media and teaching them how to analyze potential interpretations of those interactions will be my next step.