I work at a distance learning school and often times it is hard to gauge how effective the orientation is since there are no in-person demonstrations or face-to-face discussions. What methods should we use to make sure the instructor is prepared for the job?

We have to conduct employment interviews over the phone. How important are facial expressions and body language during interviews? Is there anything we should do to compensate for not being able to have the person in front of us?

My school doesn't want to start its marketing campaign until the end of the year but wants to go ahead and get our name out there without getting too many leads. Any ideas on the best way to do this?

Generally, how much time should a rep allow per lead?

What is usually the most effective and cost effective form of advertising?

I don't think the directors at my school are planning on working with an advertising agency. How much more effective is advertising when the school partners with an agency?