Social media is a great tool for marketing and referrals. I think that reps have to be careful when becoming "Facebook" friends with their students. Personal accounts should not be used for school issues.

I'm very happy to hear that there are rules in advertising. imagine if advertising for schools was treated like advertising on infomercials with all sorts of miracle claims! It's important to attract the right students with accurate and realistic information. Social Media is a great tool for spreading the word about what student are doing and what graduate success stories are out there.

Compliance training is so important. Many folks join the admissions work force without any prior experience and they use "sales" tactics that they may be used to in other industries. Lots of good career schools get a bad reputation because of the bad ones that are portrayed in the news. Being compliant is the right thing to do. We take students' lives into our hands everyday.