Aimee Russell

Different generations typically have different preferences in the method that they are communicated with. Quite a few of the generations like being communicated with via text or email versus a traditional phone call. 

Understand the different values and characteristics can help with communication and understanding prospective students. It is important to keep in mind that everyone views things through a different lens. 

The importance of the communication hierarchy and attitude when interacting with students is eye opening. Making sure that you are not jumping steps in the hierarchy and doing it with a positive attitude can make all the difference even if you are extremely knowledgeable about the school. 

Follow up is extremely important in the admissions process. Having a purpose to your follow up can help engaging the prospects and make them more likely to respond.

By utilizing the Feel, Felt, Found method this can help the students feel heard and can help make them more trusting of you in the admissions process. Be transparent with students when address major concerns like cost. 

The communication hierarchy is useful to help that you do not jump stages which could make students less open and communicative. Even though it was originally intended for marriage counseling it is just as helpful in the admissions process. 

For a long period of time the same admissions model was being used but it is important to adapt it to fit in the changes society has gone through. The basic sets of the buying cycle apply but there are now many more ways we can appeal to and communicate with students. Using a new hook that better fits todays potential students can result in positive impacts. 

Advanced active listen helps build trust and relationships. I intend to use it to help build better bonds and to build environments where people feel safe and are willing to listen to coaching or feedback. 

Coaching can be important to building a positive, supportive environment in which people are open to feedback and growing. Listening is just as important as speaking and be sure to follow-up. 

It is important to remember the differences between sympathy and empathy. It is easy to let yourself sympathize with someone, when what they really need is for you to empathize.