I was reminded that transparency in marketing and admissions is equally important. I was also reminded that it is important to inform applicants about the requirements of the program and the career so that they make decisions that are sustainable for them. 

This module reminded me that our role is to accurately inform students and be transparent. The school's reputation and funding depend on all faculty, staff, and processes aligning with established policies and procedures so every student experiences the same "truth" about the institution and a consistent customer experience.