My method is to value the major timeposts during a course: exams [I give three all equally valued], one assignment which is written, teacher evaluation which is composed of attendance, proper equipment for the course and class participation. Lateness of the written asignment of one week drops their grade by 50%, late by two weeks is not accepted at all.

Several students are currently working in the fields I am teaching which also include my experience. We often discuss what is going on in their company and competing companies from their job level and then from the perspective of the business community, for example a recent quarterly report of their publicly owned company.

Since I teach marketing and merchandising I frequently bring merchandise into the class to distinguish, for example the differenc between a product feature and a product benefit to the purchaser.

The steps are 1. Tell them what you are going to cover, 2. Cover the material and 3. Tell them what you have covered. Here leaving room for clarification and/or emphasis.