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Customer service is very important in any business. In higher education, it is important that we learn our students names and work hard to build positive relationships with them. As we build these relationships, the students will then become promoters of our colleges to others.

Good customer service goes both ways- internally and externally.  If your employees are happy, they will work harder to make sure the customers are satisfied.

A good image in the community will go a long way in making the institution more appealing to prospective students.  If they see the community interacting with the institution and vice versa, it will create a positive image and draw the student to want to be involved.

Finding the right balance between making sure the customer is satisfied and protecting the company's best interests can be difficult.  Every company wants to make sure their customers are satisfied, but they also need to know when to stop catering to a customer who will never be satisfied. 

Making a positive impact is important. You need to advocate for students to help them continue their education

You need to show students that you genuinely care 

The key as an instructor is to be mindful of how you are teaching 

Refers to the rate at which students leave or drop out of a program or institution. Understanding college attrition involves examining factors like academic challenges, financial constraints, personal issues, and the overall college experience. Institutions may address this by providing support services, improving academic programs, or enhancing campus life to foster student retention.

College retention involves strategies to help students persist and succeed in their academic journey. Key basics include academic support services, mentorship programs, engaging coursework, a supportive campus environment, and proactive interventions for students facing challenges. 

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