Our school does not outsource marketing efforts to advertising agencies. Though they specialice in this area, we've had not so great experiences. We do all of our marketing efforts inhouse, however, I am the sole person responsible when foot traffic and lead generation is slow. Should I be alarmed by thinking I am underperforming? I gather data from just about every medium and the numbers are nowhere similar. What are some of the advertising methods that seem to work for any of you?